650K+Reached, B Corp Month 2018
15K+bthechange.com followers
7,500Email subscribers
400+Earned media placements
What I did
3 partsVoice
Led the shift from print to a digital content strategy, connecting social, a new community platform (bthechange.com) and earned media into one brand presence.
Campaigns
Social following grew about 20% a year, and bthechange.com went from zero to 15K+ followers and 7,500 email subscribers.
Insights
Designed the 2018 B Corp Month campaign, a proof of concept for community-powered marketing that reached 650K+ people on a minimal budget. Supported the earned media strategy behind 400+ placements, including Forbes and Fast Company.
The work
3 images
