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Case Studies

Movement-Building Marketing.

By Callie Rojewski, Online & IRL

Selected work in ethical tech. Brand, community, and go-to-market strategy.

Cyber Collective community workshops
Movement Building Digital Safety

Cyber Collective

Internet Street Smarts — Scaling a Digital Safety Movement to 14+ Countries

$600K+ in philanthropic funding secured and audiences reached across 14+ countries — all through community-first programming.

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Conscious Stack — Reclaim Your Mind
Movement Building CMO Partnership

Conscious Stack Design

Building the Movement Infrastructure for Conscious Tech

Embedded as CMO to build brand narrative, community architecture, and practitioner certification for a paradigm-shifting framework.

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Digital Culturist workspace illustration
GTM Strategy AI Product

Digital Culturist

0→1 Go-to-Market for an AI Consumer Product

Grew beta community to 150+ members in 7 days through organic channels only — no paid spend.

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Meta Well brand visual
Brand Narrative AI & Tech

Meta Well

Brand Narrative for a Digital Wellness Platform

Built brand story, editorial voice, and content strategy for a platform helping people make peace with the internet.

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OurKind Therapy team
Community Brand Narrative

OurKind

OurKind Therapy — Brand & Community Infrastructure for a Modern Practice

Built brand narrative, community architecture, and digital presence for a mission-driven therapy practice.

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